Outreach and Enrollment Center

We partner with University of New Hampshire (UNH-Durham, UNH-Manchester, UNH College of Professional Studies, UNH Franklin Pierce School of Law) Plymouth State University, Keene State College, and New Hampshire’s seven community colleges; Great Bay Community College,  Lakes Region Community College, NHTI, Nashua Community College, Manchester Community College, River Valley Community College, and White Mountains Community College.

We offer a technology stack that includes the following capabilities:

• Assisting departments with high volume inbound phone inquiry projects
• Outbound calling campaigns
• Batch and individual text messages
• Voicemail drops
• TargetX Emails

The OEC is a shared service provided by the USNH System Office and is available to all our public higher education partners across the state at no additional cost.

There are seven people on staff with the OEC, including our manager and Salesforce Administrator.

Yes! Our callers are familiar with and deeply devoted to the missions of our partner institutions. In fact, several of our staff members are alumni of the CCSNH and USNH systems. Upon submission of a campaign request, our staff will research the subject of the campaign to ensure our script and resource materials contain accurate, up-to-date information to relay to students.

Typically, we require at least 2 days of lead time on a campaign. This allows us ample time to write the script, research the topic, and ensure successful data transfer into our instance of Salesforce. We always welcome campaigns submission forms farther in advance, as it helps our staff plan coverage and balance priorities. If you have an emergency project with less than 2 days of lead time, reach out to us to determine feasibility! We have worked with partners in the past to get messages out same day.

Our team typically makes an average of 1,000 calls per day. We adjust our call volume based on campaign priorities, deadlines, staffing, and seasonal factors. Let us know your deadline for completion, and we’ll work with you to create an effective plan to meet your needs.

Absolutely not! We’ve successfully managed calling campaigns with up to 25,000 names. Our team is equipped to handle campaigns of all sizes and works diligently to complement your communication efforts, delivering your message to students efficiently and effectively. If you have any questions or concerns about the scale of your campaign, don’t hesitate to reach out—we’re here to assist.

Not at all! We’ve completed calling campaigns with as few as 9 names. Our goal is to support your communication efforts and effectively deliver your message to students, regardless of the campaign size. If you have any doubts or questions about your campaign, feel free to reach out to us—we’re here to help.

One of the strategies employed by the OEC to engage students involves using caller IDs and campus-specific outbound phone numbers for calling and text campaigns. This approach enhances response rates from students in several ways:

1. Personalization: Using familiar or local numbers makes communications feel more personal and relevant, increasing the likelihood that students will answer or reply to a call or text.
2. Consistency: Students can recognize and associate the caller ID or outbound phone number with the OEC and the university, which helps them expect and trust the information or updates received.
3. Convenience: Students can easily save these numbers in their contacts, making it simpler to reach out to the OEC with any questions or concerns.

To get started, submit a campaign request form to outline your project.  Please provide a CSV file with the required data. Data must include the following fields in separate columns:

• First name
• Last name
• Preferred name (if collected)
• Mobile number
• Email address
• Unique ID (such as Banner or Salesforce)

Additional fields can be included based on the specific needs of your campaign. This information will help ensure that we can effectively manage and execute your campaign.

After your campaign is finished, we will provide you with a detailed outcome report in an Excel spreadsheet. This sheet will include:

• Contact Data: Results of outreach efforts, specifying which contacts were successfully reached.
• Incorrect Information: Details on any wrong or disconnected phone numbers encountered.
• Voicemails: Information on how many calls resulted in voicemails.
• Handoffs: Records of any calls that were transferred to campus partners.
• Messages Left: Information on messages left with parents or family members.

The Excel sheet will be organized to allow for easy analysis and will help you evaluate the effectiveness of the campaign and identify any follow-up actions needed.

To initiate your campaign, simply submit a request using our online campaign request form. If you’d like to discuss details or have any questions before getting started, please reach out to Megan O’Gara, our Administrative Coordinator, at Megan.O’Gara@usnh.edu. We’re here to help you every step of the way!

Submit a Campaign Request